Grocery, Non Food, Chilled & Frozen 2021-22

The pet care category is worth £116m in the independents and symbol channel. Cat and dog pouches are driving growth. (IRI Market Advantage, IRI Total Convenience, Value Sales 52 w/e 12 June 2021) Shoppers are switching from cans to pouches. Cat pouches make up 81% of wet cat sales growing over £2.1million year on year. Dog pouches have grown over 137% in the last 3 years and forecast to continue to grow. Ensure you reflect this trend in your range in store. (IRI Market Advantage, IRI Total Symbols and Independents, Value Sales 52 w/e 12th June 2021.) The pet snacks category has exploded & is leading the growth in petfood in symbols and independents. The sales of cat and dog snacks is growing over time: 2017 - 17.0% 2021 - 21.9% Don't forget to site clip strips pet treats around your store (IRI Market Advantage, IRI Total Symbols and Independents, Non-Main Meal Value Share of Total Pet Food 52 weeks 10th June 2017 vs. 12th June 2021) Premiumisation is a long-term driver of pet food sales and since the pandemic this trend has grown even further. This is particularly true within symbols and independents, where premium wet cat meals added 11.5% year-on-year growth. (IRI Market Advantage, IRI Symbols and Independents, Value Sales 52 w/e 12th June 2021) Core range should never be under-estimated, to ensure retailers’ are maximizing their pet food sales. Core products should be central to any retailers’ range as these are the products shoppers demand the most. As people have increasingly focused on their own health and wellbeing, they have extended this to their pets. Pet owners value the potential health benefits of their pets’ food and products that carry health benefits are in strong demand. Advanced nutrition dry cat grew over 52% in symbols and independents year on year. (IRI Market Advantage, IRI Symbols and Independents, Value Sales 52 w/e 12th June 2021) Pet Care 2021 21.9% 11.5% YoY growth £116m 81% 137% For more information visit www.planforprofit.co.uk/category-insights FELIX/ WHISKAS +1 Pouch Fish Selection In Jelly PMP 12x100g Page 85 BAKERS Rich Chicken with Country Vegetables PMP 1kg Page 88 PEDIGREE Treat Dentastix Medium PMP 7 Stick Page 88 Retailer Action : Check your Must Stocks CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, will meet your customers’ needs and will avoid losing sales.