Grocery, Non Food, Chilled & Frozen 2021-22

No.1 Dog Wet Single Serve Brand 5 No.1 Dog Care and Treats Brand 7 No.1 growth driving Cat Wet Single Serve brand 6 No.1 Cat Care and Treats Brand 7 Sources: 1 Mars Pet Ownership Study 2017. 2 Mars Petcare State of the Nation Pet Report 2020. 3 IGD 2020. 4 Nielsen Homescan Total GB Purchase Value 52 Weekly WE 31.10.20 5 Purchase Value MAT - Nielsen CPS Total GB we 03.10.20. 6 Absolute Value Chan‹e YoY MAT - Nielsen CPS Total GB we 03.10.20. 7 Purchase Value MAT - Nielsen CPS Total GB we 31.10.20. STOCK UP ON THESE PACKS NOW THE POWER OF PETCARE IN CONVENIENCE 50% of UK Households own a pet 1 Pet Food & Li er worth £2.9bn 2 57% shoppers like Price Marked Packs 3 Pet owners spend 15% more across other cate ories 2 TOTAL GB VALUE CHANGE BY SEGMENT 4 3.9% 2.5% 2.4% 9.0% 5.9% TOTAL DOG DOG TREATS DOG DRY DOG POUCHŒTRAY DOG CAN -8.5% 12.0% 4.8% 8.1% 2.4% 4.5% 5.7% TOTAL CAT CAT TREATS CAT DRY CAT CAN CAT LUXURY POUCH/TRAY CAT EVERYDAY POUCH/TRAY CAT LITTER Sources: