Grocery, Non Food, Chilled & Frozen 2023

+0.4% Total hot beverages is worth £268 million in convenience. Coffee forms 70% of the category and is worth £189 million , in growth of 0.4% . (IRI & Kantar, 52 w/e 18th June 2022 Total Convenience) The key growth within the tea category is black (13.2%), decaf (+11.9), Fruit and Herbal (+7.8%). (IRI & Kantar, 52 w/e 18th June 2022 Total Convenience) Tea contributes to over 18 billion in home serves each year. (Kantar Usage Panel Data to 14.05.2) The increased artisanal coffee culture propagated by increasing takeaway/ coffee stores means shoppers are willing to pay more for those products which best replicate that experience. For example, higher priced segments such as micro ground are in growth by 5% and roast and ground are in growth by 6.3% within the convenience channel. (IRI & Kantar, 52 w/e 18th June 2022 Total Convenience). The heightened awareness surrounding the versatility of coffee (the popularity of iced coffee/ coffee based alcoholic drinks) means that the age demographics of coffee consumer purchase has diversified. The influence of Gen Z is leading the change of coffee drinking culture. For the Gen X and Baby Boomer Generation, taste, strength and type of coffee seem to be the top four factors. 80% of total category sales in Impulse are delivered by the top 4 brands. (Tetley: 23.5%, Yorkshire: 23.2%, PG:21.6% and Twinings:9.6%) Nielsen Total Impulse data L52two 15.07.23) The tea category is valued at £25.3 million in Independents and Symbols (combined) growing value (+1.5%). The everyday black segment is the largest in symbols and Independents over indexing share compared to total market. (Total Market: 53% and Symbols and Independents:76.7%), Nielsen, KAD, Symbols and Independents data 52 weeks to 01.07.23 and Nielsen Total Impulse data to 15.01.23) Retailer Action : Check your Must Stocks Growing Your Tea Category See full edition Scan Me Top 3 Volume Sellers Page 17 Page 17 Page 17 TETLEY Original 80 Tea Bags PMP 250g PG TIPS Original 80 Tea Bags PMP 232g YORKSHIRE TEA 80 Tea Bags PMP 250g Beverages (Hot) & Sweeteners