Grocery, Non Food, Chilled & Frozen 2023

Cereal is a huge category, worth £1.3bn across the UK. (IRI Plussuite data L52we to 31st October 2022). NPD is important! In 2022, cereal NPD accounted for over £16m of sales. (IRI Plussuite data L52we to 31st October 2022). PMPs are essential for driving sales. 9 of the top 10 selling cereal packs are price marked: 81% of consumer say they are less confusing than non-PMPs. (IRI Plussuite data L52we to 31st October 2022). On the go cereals have grown 16% year-on-year – adding £9m to the cereal category. (IRI Plussuite data L52we to 31st October 2022). Cereal is the No. 1 choice in breakfast occasions. 94% of the UK population buy cereal (on average 21 times a year). The average cereal buyer purchases 34 boxes of cereal every year. (IRI Plussuite data L52we to 31st October 2022) & (Kantar 09.07.22 - 09.07.2023). 77% of individuals enjoy cereal that adds to their daily nutritional needs. (Mintel Breakfast Cereals Report 2022). The average serving of cereal costs just 20p. 77% of consumers think that cereal is a good value option for breakfast. (IRI Plussuite data L52we to 31st October 2022). Worth £1.3bn PMP Retailer Action : Check your Must Stocks Breakfast Cereals See full edition Scan Me Top 3 Volume Sellers Page 23 Page 23 Page 23 KELLOGG’S Crunchy Nut PMP 500g KELLOGG’S Corn Flakes PMP 500g WEETABIX Original 24 Pack PMP 450g Breakfast Cereals