Grocery, Non Food, Chilled & Frozen 2023

Over 75% of households purchase canned fish annually (bought on average 9 per year). (Nielsen, 52 w/e 15.07.23, Penetration and Occasions, Total Market, Canned Fish) Canned Fish has the highest value (22%) of canned ambient. (Nielsen, 52 w/e 15.07.23, Total Store, Ambient Canned Good Sectors) Tuna is the largest sector in canned fish and contributes to 57% of canned fish sales, with new snack meals opening up market growth due to increasing taste and quality. (Kantar, 52 w/e 15/05/2022) Healthy beans has experienced another year of growth, growing 62.8% in symbols and independents. (Unitas Market Insights 2023) As consumers grow increasingly health conscious, canned fish is an affordable option which delivers on health priorities. It is essential to include a wide variety of fish types before making duplicates. Shoppers have specific preferences when it comes to fish; if they are looking for mackerel, they are unlikely to accept tuna as a substitute. 40% of consumers have reduced their consumption of heavy fat products in the last 12 months, Canned Fish is a healthy source of nutrition and is low in fat. The NHS also recommends that a balanced diet should include at least 2 portions of fish. (McKinsey Global Future of Food Survey 2002) 75% Over 57% GROWTH +62.8% Top 3 Volume Sellers Page 30 Page 29 Page 30 HEINZ Baked Beanz PMP 415g HEINZ Baked Beanz with Sausages 200g, PMP 415g HEINZ Spaghetti Hoops PMP 400g Canned Goods