Grocery, Non Food, Chilled & Frozen 2023

Ambient soup is still highly seasonal with sales increasing 4% for every degree drop in temperature. (W/E 22.05.2021 for IRI & 16.05.2021 for Kantar). In smaller footprint stores branded presence is the key to growing the canned soup category. Heinz represents 75% of all canned soup sales. (IRI, 52 W/E 22.05.2021). Until 2025, the soups market in the United Kingdom is forecast to reach £1.52 billion When it comes to soup, a lot of people consider soups and broths to be an appetizer or a snack, but as consumer trends start to coincide more with health concerns, soup is a great option when keeping to weight loss targets. Soups are a good option when it comes to easing the strain on energy bills, and so sales are forecasted to rise as energy prices increase. Dry soup brands are reflecting consumer demand for healthier ranges giving them low sodium and reduced sugar options. Soup has one of the highest volumes per trip for Canned Goods, with typically more than one can being purchased per visit. Top 3 Volume Sellers Page 33 Page 34 Page 33 HEINZ Cream of Tomato Soup PMP 400g HEINZ Cream of Chicken Soup PMP 400g HEINZ Big Soup Chicken & Veg PMP 400g Soup - Canned & Packet