Grocery, Non Food, Chilled & Frozen 2023

Never miss out on InStore Magazine - Sign up NOW to receive yours InStore Magazine is packed with all the information you need to run a successful and profitable convenience store. InStore is free of charge and is available digitally, for you to access on your smartphone, tablet or PC. Sign up now and join more than 9,000 retailers to receive each issue direct to your inbox. To receive your copy scan the QR code using your smartphone or visit www.unitaswholesale.co.uk/retailer/retailer-newsletter Social icon Rounded square Only use blue and/or white. For more details check out our Brand Guidelines. www.planforprofit.co.uk @Plan_for_Profit @PlanforProfitRetail By signing up, you’ll receive: Notification of exclusive promotions Essential category and seasonal advice Profit-boosting tips from successful independent retailers New product information Important legal updates Industry news Plus much more! What’s new? WHAT IS IT? Ben’s Plant Powered range. WHY SHOULD I STOCK IT? These microwave pouches are a great source of fibre and protein, plus they’re nutritious and without artificial colours, flavours or preservatives. Ready in just 90 seconds, they’re also super-convenient. Available in three tasty variants – Chilli Non Carne, Tikka Masala and Spicy Lentil Stew – these pouches are a must-stock winter warmer. AVAILABLE IN... 285g pouches. Plantpower for Veganuary A ll retailers know the power of price-marked packs (PMPs) in their store. They grab attention, communicate value and are popular with shoppers. However in recent times, with the rising cost of ingredients, packaging, energy and transportation, some PMPs are squeezing retailers’ margins. Given the importance of these packs, it is essential that manufacturers consider retailers’ profitability and look to improve margins where possible. As a result, manufacturers are looking to increase Protectyourmarginswith newprice-markedpacks As thecost of livingcrisiscontinues, supplierswork toprotect retailermarginswithan increaseonprice-markedpacks price-marked packs to ensure products still offer great value to customers, however the retailer margin is still protected. For the first time in its history, Swizzels is increasing the price on its price-marked packs in order to benefit retailers. Source: TWC, August/September 2022 “The newrangewill have aPMPof £1.15, whichwill start to appear in wholesalers in the newyear” Ben Cooper, Sales Controller Wholesale, Swizzels, said: “We have placed huge value on our relationships with wholesalers and retailers for 95 years, so have thought long and hard about the next steps in the £1 PMP evolution. “In order to protect, and in some cases increase, retailers’ and wholesalers’ margins, we have taken the decision to break the £1 hanging bag PMP on sugar confectionery. The new range will have a PMP of £1.15, which will start to appear in wholesalers in the new year. “We fully believe the £1.15 PMP offers value for money and will protect consumer trust in tough economic times, while at the same time protecting our valued wholesale partners and diligent retailers.” Research shows that 80% of retailers think their shoppers like price-marked packs, but it’s actually the price flash on the product, rather than the specific price, that appeals to customers and triggers sales. In fact, 62% of retailers think that shoppers would still buy PMPs even if the price increased * . Other suppliers are following suit, including Vimto Soft Drinks “Ongoing inflationary pressures are making current business operating conditions across the entire impulse sector more difficult than ever. Despite this, for the second consecutive year, we at Vimto Soft Drinks are looking to support both our wholesalers and retailers with further improved cash and % shared margin across our Vimto and Levi Roots price-marked packs and plain pack ranges,” said Simon Ruddick, Wholesale – Cash & Carry Controller, Vimto Soft Drinks. 04 05 Click to viewthe latest newproduct launches withPlan for Profit clickforcontents clickforcontents Join more than 9,000 retailers and receive InStore direct to your inbox In this issue… Themagazine for independent retailers Issue37 January2023 Brought to you by Offering great value is key Click for advice Our top tips tomake 2023 a success Click for more Retailer supports his community Click to find out how Seasonal advice from 18 19 Seasonal advice Haveyour bestEaster sales yet withour step-by-stepguide Advertise offers and promotions to show that you provide value TOP TIP M keitacracking Easter Impulse buys Capture spend right at the beginning of the season by stocking up early on small self-eat treats. Maintain good stock levels until Easter Sunday to encourage repeat purchases. Customers who purchase Easter confectionery early intend to buy again, therefore, it’s crucial to have the products they’re looking for now, such as small, filled eggs and chocolate novelties, as they can increase overall basket spend. As you build momentum over the Easter period, add more products to your range, such as bagged mini eggs from the bestselling brands, chocolate blocks and foil-wrapped chocolate characters. Display in multiple locations around the store to capture attention and impulse sales. Highlight new products to boost your sales further. Egg-citing When Easter is near, introduce a range of shell eggs. Demand for Easter eggs will be high in the weeks leading up to Easter, so have a range of smaller, value choices and bring them to the front of your store so they are visible to all customers who enter your store. Bake off Be prepared for customers looking for baking ingredients. Have all the essentials, plus themed decorations. Suggest customers use Easter chocolate and novelty lines in their creations to encourage increased basket spend. Easter lunch Just as with Christmas, show customers they can depend on you to have the essentials for their Easter lunch: mint sauce, Yorkshire puddings, gravy granules, desserts, custard and foil. Showcase your range of soft drinks, wines and prosecco, including low- and no-alcohol too. Easter Sunday 9April clickforcontents NEXT PAGE clickforcontents