Grocery, Non Food, Chilled & Frozen 2023

Make sure to stock recommended core brands. Shoppers tend to stick exclusively to the brand that they are used to. 62% of Baby Care shoppers will go elsewhere if they can not find their usual brand on the shelf. (MSL Regional Study March 2014) 1st time parents buy premium brand nappies. Pampers accounts for 61% of sales value with these shoppers. (Supplier Manufacturer Data: Proctor & Gamble, 2022) Pants currently account for 34% of nappy sales which are forecasted to grow to 50% of the category by 2030. (Supplier Manufacturer Data: Proctor and Gamble, 2022) Sales of nappies size 6 and above have more than tripled over the past 8 years, accounting for 34% of sales in 2022. With limited space, nappy sizes 6, 5 and 4 should be priortised – extend with sizes 3 and 2 within stores that have more space. A recognised & trusted brand is the most important factor for a consumer when purchasing baby milk. Pants up! 62% of baby care shoppers 6 5 6 4 34% of sales Retailer Action : Check your Must Stocks Baby Care See full edition Scan Me Top 3 Volume Sellers Page 57 Page 58 Page 57 COW & GATE 1 First Infant Milk from Birth Formula 800g PAMPERS Baby Dry Nappies Carry Pack Size 6 PMP 19’s APTAMIL 1 First Infant Milk from Birth Formula 800g Baby Care