Grocery, Non Food, Chilled & Frozen 2023

In 2022, the Independents & Convenience channel saw the Toilet Tissue market reach a value of £309.4 million. 4 roll pack sales constituted roughly 50%f of all toilet tissue purchases in this sector, significantly higher than their share of the overall market. (Nielsen – Toilet Tissue – MAT: 12.11.2022). The sales value of toilet tissue is on the rise. The overall category is experiencing a growth rate of 3.2%, while the own-label segment is performing ahead with growth at 6.8% reflecting consumer trends towards value products due to cost-of-living pressures (The Grocer: 17-12-2022). Rising price inflation has prompted consumers to seek more budget-friendly options, causing a migration away from conventional outlets towards discounters and convenience stores, with the affordability of Own Brand products driving this trend. (The Grocer: 17-12-2022). Own-label household products provide excellent value compared to branded alternatives, typically delivering an average profit margin of over 30%. +3.2% growth rate £309m Top 3 Volume Sellers Page 63 Page 63 Page 63 ANDREX Classic Clean Toilet Roll PMP 4pk ANDREX Supreme Quilts Toilet Roll PMP 4pk ANDREX Classic Clean Toilet Roll PMP 2pk Paperware