Grocery, Non Food, Chilled & Frozen 2023

Scent is the number 1 purchase driver; fragrance continues to drive growth in the category whilst attracting younger audience. Fragrance cleaning sprays are growing +4.7% year on year, outperforming the category average and fragrance free sprays. Consumer trends reflect heightened public awareness of environmental priorities; consumers want more sustainable products that use less water, energy and plastic through better performance. Stock products such as liquid and capsules which work on lower temperatures. 38% of shoppers site recyclable packaging as the number one purchase influencer when trying to shop sustainably. (Insights by Home Care-October 2021) Consumers are buying more natural based products - 61% of adults prefer to use formulas with natural ingredients. (Supplier Manufacturer Data Unilever 2021) The toilet tissue market in independents and convenience is worth £309.4 million in 2022. Sales of 4 rolls packs accounted for around 50% of total toilet tissues sold in independents and convenience, outperforming the total market. (Nielsen Toilet Tissue-MAT 12.11.2022) COVID-19 has influenced consumers’ home care regime so much that 7/10 cleaning occasions are now considered quick cleaning. (Proprietary brand manufacturer research Proctor and Gamble) Laundry capsules are the best selling format in the independents due to convenience and great cleaning performance. (Nielsen Laundry, MAT: 11.09.2022) £ £ Retailer Action : Check your Must Stocks Homecare See full edition Scan Me Top 3 Volume Sellers Page 68 Page 69 Page 67 FAIRY Washing Up Liquid Original PMP 320ml DOMESTOS Original Thick Bleach PMP 750ml DAZ All in 1 Capsules 12 Washes PMP 12’s Household & Laundry