Grocery, Non Food, Chilled & Frozen 2023

99.4% The biscuits category continues to see exceptional year-on-year growth, with 2023 offering an additional +£327.5m in value sales (+11.6%) vs 2022. This growth is driven by star performances in four key subcategories: Everyday Biscuits (+19.0%) Children’s Biscuits (+15.4%) Everyday Treats (+13.7%) Special Treats (+12.1%) (Nielsen Scantrack WE 13.05.23, Kantar WPO WE 14.05.23) Everyday Treats and Everyday Biscuits are the largest contributors to value growth in 2023, with the subcategories accounting for roughly +£156.6m of the total +£327.5m growth (+47.8%). All subcategories are currently experiencing positive year-on-year value growth vs 2022. (Kantar WPO, 52 WE 19.03.23) Subcategory split across Symbols & Independents: (Nielsen Total Coverage & S&I, Value Sales (£), LMAT 27.05.2023) Biscuits is a massive category, with 99.4% of the UK purchasing biscuits approximately 50 times a year. (Kantar WPO, 52 WE 19.03.23) GROWTH +11.6% VALUE SALES +£327.5m 1% Seasonal Biscuits 7% Children’s Biscuits 7% Crackers & Savoury Biscuits 8% Special Treats 10% Healthier Biscuits 23% Everyday Biscuits Everyday Treats 33% 11% Chocolate Biscuit Bars 33% 1% 23% 11% 10% 8% 7% 7% MCVITIE’S Milk Chocolate Digestive Biscuits PMP 266g MCVITIE’S Jaffa Cakes 10 Pack PMP 122g OREO Original Sandwich Biscuits PMP 154g Retailer Action : Check your Must Stocks Biscuits Getting the Core Right See full edition Scan Me Top 3 Volume Sellers Page 9 Page 9 Page 9 Biscuits