Grocery, Non Food, Chilled & Frozen 2023
The importance of brand; More than 1 in 3 personal care consumers will not switch brand if their preferred product is not available in store. (Lumina Intelligence CTP-December 2021) In shaving sales, consumers continue to be loyal to either gel or foam and given that sales of each are roughly equal in the independents channel, it is important to stock both. (IRI-Shaving-Total UK & Symbols and Independents UK-Value Sales-MAT 30.09.2022) Period products are seeing a growth year on year with the Independents Channel seeing strong growth at 7.7%. Within feminine hygiene, pads and tampon sales contribute 82% of the total sales. (IRI-Feminine Hygiene-Total UK & Symbols & Independents UK-Value Sales-MAT 31.09.2022) Oral Care is seeing strong growth in the Independents Channel at 11.6%. (Nielsen-Oral Care-Total Market and Impulse-Value Sales-MAT:01:10:2022) Colgate leads Oral Care growth in Independents by 17.6%. (Nielsen-Oral Care-Total Market and Impulse-Value Sales-MAT:01:10:2022) Make sure to stock both male and female deodorants and that these consist of both aerosols and roll ons as shoppers are format loyal. Washing and bathing total market £653 million, in Independents £15.5 million. Washing and bathing account for 14% of all Personal Care sales. Oral Care Total market £811.7 million, in independents £15.3 million. Oral Care accounts for 18% of all Personal Care sales. Period Products Total Market £237.7 million, in independents £14.5 million. The Total Shaving Market £334.3 million, in independents £4.6 million, up +1.9% vs 2022. 7.7% CONDITIONER Retailer Action : Check your Must Stocks Personal Care See full edition Scan Me Top 3 Volume Sellers Page 75 Page 75 Page 77 COLGATE Toothpaste Triple Action PMP 75ml COLGATE Toothpaste White Teeth PMP 75ml TAMPAX Compak Super Applicator Tampons PMP 18’s Personal Care
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