Grocery, Non Food, Chilled & Frozen 2023

PMP The UK Pet Food and Litter market is worth £3.3 billion and has grown 7.9% in the last year. (Nielsen CPS MAT to September 2022) The UK dog population increased by 2.1% over 2021 to 12.91 million dogs and cat population increased by 3.3% to 10.66 million, with 48% of households owning either a cat or a dog. (IPSOS Pet Ownership Study 2020 and 2021) Total value of the pet food category within Symbols and Independents is now £364.6m. (Marketing Advantage, Total Pet Food Advantage, 52 weeks, 20th May 2023) Despite the cost of living crisis, the pet category is resilient, 80% of pet owners would stop spending on themselves to buy high quality food and product for their pets. (Pet Resilience during Recession, Mintel, Pet Food UK 2021) Pet food ranks number 6 in average weight of purchase, representing a significant part of shoppers purchasing each year. (Kantar, Grocery market, Total Market 52 wks 21st March 2022) 19/20 top selling pet food lines in the Symbols & Independents are PMPs. With inflationary pressure, offering PMP’s will be more important than ever in encouraging shopper spend in your store. (IRI Market Advantage Symbols and Independents Value Sales 52 w/e 20th August 2022) For Symbols and Independents keep range simple and focused on packs of key brands for 1 year+ feeding which make up the vast majority of 'need it now' shopper purchases. Dry dog food sales offer pet owners better value and longer product expiry dates - these are growing significantly due to cost-of-living pressures. +7.9% in the last year 48% of households own either a cat or dog Retailer Action : Check your Must Stocks Importance of Petcare See full edition Scan Me Top 3 Volume Sellers Page 82 Page 83 Page 82 WINALOT Classics Chicken Tin PMP 400g BAKERS Adult Rich in Chicken with Country Vegetable PMP 1kg FELIX Original Meaty Selection in Jelly 12 Pouches PMP 12 x 100g Pet Care