Grocery, Non Food, Chilled & Frozen 2023

The chilled fixture in convenience stores is precious, so it's crucial to get the basics right. When customers can find what they need each time they come in, they're likely to visit three times more every month and spend up-to +140% more on their purchases. There is a direct link between chilled purchases & increased basket spend. (Various Unitas Data & Market Sources, Sep 2023). Milk, with a total value of £407 million, stands as the dominant category, representing 55% of sales and displaying a healthy year-on-year growth rate of +4.3%. (Various Unitas Data & Market Sources, Sep 2023). Cheese is the second-largest chilled dairy category within convenience stores, with a substantial value of £94.5 million. On average, Cheese is bought by 3 out of every 10 households approximately every 4.5 weeks when shopping in convenience stores, providing a constant opportunity for ‘pick-up’ purchases in other categories. (Various Unitas Data & Market Sources, Sep 2023). Flavoured milk and ready-to-drink coffees have a combined value of £124 million in Symbols and Independents, experiencing a substantial growth of +19.5% compared to the previous year. In 2022, Total Convenience sales reached £252 million, marking an impressive 23% increase. (Various Unitas Data & Market Sources, Sep 2023). 78% of British consumers consider snacking as a vital component of a healthy diet. (YouGov, British Nutrition Foundation’s Healthy Eating Week Research). Chilled