Impulse 2022

Retailer Action : Check your Must Stocks BEST SELLERS = 50% of Core Range Sales Highlighted in each category, BEST SELLERS represent more than 50% of total core range purchases. Consumers expect to see these in your store! If your not stocking all the BEST SELLERS, you're potentially losing sales. JELLY TOTS 42g Page 23 CADBURY Fudge PMP 26g Page 23 FRUIT-TELLA Strawberry 41g Page 25 For more category insights Scan Me Kids Confectionery Kids Confectionery is growing YoY +17% £18m in Symbols & Indies which is growing faster than Total Market (+9%) vs -5% in 2021 The driver for this growth is the younger shopper mission has increased in local neighbourhood stores. (Data Source: IRI, Confectionery, Symbols & Independents, Latest 52we to 23/01/2022) Kids Sugar holds bigger share vs Kids Chocolate in Symbols and Indies 60% vs 40%, and grows faster (+33% vs -0.2%) (Data Source: IRI, Confectionery, Symbols & Independents, Latest 52we to 23/01/2022) Don’t Forget…….. Right Range & Space to Sales: maximise space in-store, collaborate with suppliers for POS and category insights & recommendations to ensure you are stocking the best sellers meeting your shoppers’ needs. (Data Source: IRI, Confectionery, Symbols & Independents, Latest 52we to 23/01/2022) +17% YOY Key facts around what is driving growth in emerging sub-categories (in Symbols & Indies) Novelty in growth +43% (Swizzels growing faster +80%) Chew Bars in growth +15% (higher share vs Supermarkets, 44% vs 40%) (Data Source: IRI, Confectionery, Symbols & Independents, Latest 52we to 23/01/2022) Recommendations on how to maximise impulse purchases through secondary siting Cross-Category merchandising (e.g. drinks) Till point and high footfall areas (e.g. on the go) Plan ahead: Right time (e.g. bank holidays, Back to School post every half-term, not just September) Day part: key times of the day (morning and late afternoon) (Data Source: IRI, Confectionery, Symbols & Independents, Latest 52we to 23/01/2022) 60% 60% Kids Sugar 40% 40% Kids Chocolate