Impulse 2022

Retailer Action : Check your Must Stocks BEST SELLERS = 50% of Core Range Sales Highlighted in each category, BEST SELLERS represent more than 50% of total core range purchases. Consumers expect to see these in your store! If your not stocking all the BEST SELLERS, you're potentially losing sales. WRIGLEY’S Extra Peppermint Sugar Free Gum 10 piece Page 28 POLO Tube PMP 34g Page 19 TIC TAC Fresh Mint 18g Page 19 See full edition Scan Me For more category insights Scan Me Gum & Mints Ensure mints are merchandised in high footfall areas, such as the till point as well as the main confectionery fixture. Wholesale and convenience accounts for 59% of total mint singles sales. (IRI Market Advantage, Confectionery Database, 52 Weeks, Value Sales, w/c 9th October 2021, Convenience exc. Major Multiples.) The total mint category is up 5.4% YOY (Year on Year). (IRI Market Advantage, Confectionery Database, 12 Weeks, Value Sales, w/c 9th October 2021, Convenience exc. Major Multiples.) Gum is the most profitable product per square metre that a retailer can stock after cigarettes. (Checked Update- Impulse Marketing,2021) Mint singles are worth 23% of the total sweet singles market. (IRI Market Advantage, Confectionery Database, 52 Weeks, Value Sales, w/c 9th October 2021, Convenience exc. Major Multiples 2021) When gum is sited in multiple locations, purchases in basket spend increase by 350%. Adapt exciting displays to harmonise with in-store social distancing measures (Wrigley 2021) A Wrigley’s stand can give retailers an average 46% POR (POR based on average RSV (Retails Sales Value) in traditional independents) (Nielsen, MAT, 10,04,2021) average 46% POR +5.4% YOY worth 23%