Impulse 2022

MIKADO PMP 39g Page 32 NUTELLA & GO 48g Page 32 KELLOGG’S Rice Krispie Squares Marshmallow PMP 28g Page 30 BEST SELLERS = 50% of Core Range Sales Highlighted in each category, BEST SELLERS represent more than 50% of total core range purchases. Consumers expect to see these in your store! If your not stocking all the BEST SELLERS, you're potentially losing sales. For more category insights Scan Me Sweet Snacking On the Go biscuits is an opportunity to link a deal with Hot Drinks. 44% of breakfast missions purchased a hot drink. So many people are snacking - 95% UK adults eat snacks; 66% snack every single day (State of Snacking Report 2020) 9 in 10 adults are snacking more than a year ago (State of Snacking Report 2020) On The Go Biscuits are a key driver of growth contributing +7.8% YOY £1.34m in sales are worth total of £18.5m in Independent and Symbol stores. (Nielsen, Independent and Symbol Stores, 52 Weeks, 06,11,2021) On the go snacking is growing - ensure you have sweet snacking products need your hot drinks machine where possible. (Lumina Eating Out Panel, 2021) Healthy Biscuits are key to maximise sales within your On the Go fixture in store. These make up £10.9m in Independents & Symbols and grew at +6.2% YoY. This represents 58.8% share of total On the Go. (Nielsen, Independent and Symbol Stores, 52 Weeks, 06,11,2021) 95% +7.8% +6.2% hr 66% snack every day