Impulse 2022

Crisps & Snacks The growth is driven by Sharing +8%, accounting for 65% of sales. Both Sharing price marked packs and non price marked packs contributing to growth. (Nieslsen I&S Value Sales MAT w/e 02.10.2021) 96% of the UK households buy crisps (Kantar World Panel Research 2021) Category sales split: 50% 15% 22% 4% 9% Sharing Shoppers care most about taste & brand within Crisps & Snacks, so make sure you’re stocking the best-selling brands (PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021) The biggest change since the pandemic has been the shift in shopper missions across convenience stores. Take-home missions continue to overtake Food to Go missions, as the people continue to work from home. (Kantar, Independents & Symbols, shopper missions, Aug 2021) More shoppers are switching from Singles into £1 price marked packs. 55% of shoppers will consume a £1 PMP on their own, as opposed to sharing it. (PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021) Total Crisps, Snacks & Nuts category in Symbols & Independents is worth £428m, and is growing at 1% year on year. (Nieslsen I&S Value Sales MAT w/e 02.10.2021) Retailer Action : Check your Must Stocks BEST SELLERS = 50% of Core Range Sales Highlighted in each category, BEST SELLERS represent more than 50% of total core range purchases. Consumers expect to see these in your store! If your not stocking all the BEST SELLERS, you're potentially losing sales. KP Salted Nuts PMP 65g Page 35 WALKERS Crisps Cheese & Onion 32.5g Page 35 PRINGLES Original PMP 165g Page 41 See full edition Scan Me For more category insights Scan Me 96% PMP £1 +8% Sharing PMP Sharing Non PMP Singles Nuts Multipacks 50% 15% 22% 4% 9%