Impulse 2022

B A G S M O R E C H O I C E F O R A T A S T Y B O O S T I N S A L E S Walkers Crisps Brands account for 44% of sales in Symbols and Indies Continued focus on our biggest & bestselling SKUs Optimised range of SKUs to reflect new customer behaviour: Broader £1 RRP PMP range - especially snacks Inclusion of multipacks & reduction in singles NEW SKUs to drive interest & engagement in category - supported ATL. NEW pack formats to tap into Take Home occasions (MPs & Big Bag Sharing) Our Hidden Gems – fast sellers the deserve to be sold in more stores Oer MEANINGFUL CHOICE for customers in your stores Nielsen, Symbols and Indies, Values Sales, WE 06.11.21