Impulse 2022

Volume promotions: Exemptions LOCATION RESTRICTIONS Checkout facility acs.org.uk Relevant special offers such as “meal deals” and “dine for two” promotions can still be offered. The exemption covers promotions that offer a discount for multiple items intended be consumed by one person or by two or more people together. For example, the following promotions would be allowed: You cannot display HFSS product within 2m of a checkout facility where customers complete purchases. This includes areas on or behind the checkout and self-service checkouts. You can display HFSS products within 2m of a checkout facility if they are within (but not at the end of) an aisle. There are no restrictions on images of HFSS products, on posters or digital screens, being displayed within 2m of checkout facilities or behind counters. Convenience retailers with more than 50 employees AND relevant internal floor area (sales space) of over 2,000 sq. ft (185.8sqm) cannot display HFSS products within certain distances of checkouts and designated queuing areas, on end-of-aisle units, and near store entrances. You cannot display HFSS products on end-of-aisle units or a separate structure (such as an island bin, free-standing unit, side stack or clip strip) connected or adjacent to, or within 50cm of, such an aisle end. The areas, shaded red in the diagram below, represent aisle ends where HFSS products cannot be displayed. Other separate display structures must be 50cm away from these locations. Island type displays are not captured by the end- of-aisle unit restrictions as these do not have one prominent end for displaying goods unless they are in a HFSS restricted area. See diagram below: End-of-aisle units HFSS Regulations GUIDE FOR RETAILERS Scan Me for Further Details Scan Me for the Whole Guide