Impulse 2022

• Grow category sales in your store • Benefit from expert advice & insights on niche categories • View best sellers lists and the most up to date planograms for each Focus On category Visit www.planforprofit.co.uk or download the Plan for Profit app to view and download the Focus On series of mini category guides today! Focus On Mini Category Guides Available NOW! A one stop shop dedicated to the independent retailer www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Gum insights www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 4 Gum is forecasted to have a bigger role in consumers’ lives post-Covid and offers health & wellness benefits. Extra is the 3rd largest confectionery brand and number 1 gum brand. (Source: Nielsen Total Market MAT 20/3/21 and Rate of Sale based on Nielsen Impulse & Traditional Independents, 12we 20/3/21) Sugarfree Freshens breath Prevents cavities Aids concentration Compliant HFSS Moving gum from below the counter to above the counter is proven to drive a 20% increase in sales. (Source: Global MMH Traditional Trade / Transaction Zone) (Source: Nielsen MAT to 02.10.21) Gum top 10 best sellers Coming Soon... Watch out for these exciting new flavours 4 2 6 8 10 1 3 5 7 9 Wrigley’s Extra Peppermint Single Wrigley’s Extra ice Peppermint Single Wrigley’s Extra Peppermint Bottle Wrigley’s Extra Strawberry Single Wrigley’s Extra White Single Wrigley’s Extra White Bubblemint Single Wrigley’s Extra Cool Breeze Single Wrigley’s Airwaves Menthol & Eucalyptus Single Wrigley’s Extra Spearmint Single Wrigley’s Extra White Bubblemint Bottle DID YOU KNOW? www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 5 Polo Sugar Free is the #1 sugar free mint in the market and non HFSS. 3 Polo Original is the #1 mild mint in the market. 2 Polo is the best loved mint brand in the UK. 1 1. Source: Milward Brown Yearly Brand Equity Presentation 2021 2. Source: IRI Market Advantage, Confectionery Database, CYTD, Value Sales, w/e 11th September 2021, IRI All Outlets 3. Source: IRI Market Advantage, Confectionery Database, CYTD, Value Sales, w/e 11th September 2021, IRI All Outlets Mints top 10 best sellers (Source: IRI Market Advantage, Confectionery Database, 52 Weeks, Value Sales, w/e 6th November 2021, Symbols & Independents.) The No.1 reason for purchasing mints is to refresh breath. Mints insights Mints multipacks can be featured in dumpbins around the store to drive impulse top ups. Gum and Mints should also be sited beside coffee machines to capture shoppers that will purchase on impulse to freshen breath. Trebor Extra Strong Peppermint Trebor Extra Strong Spearmint Trebor Softmints Peppermint Trebor Softmints Spearmint 4 2 6 8 10 1 3 5 7 9 Polo Original Polo Spearmint Polo Sugar Free Mentos Original Mint Tic Tac Original Smint Original *Nielsen 52 weeks Indies & Symbols combined SKU ranking May 2020 **Nielsen, NIS, I&S, Total Fathers Day, 52 Wks to WE09.10.21 6594378 Cadbury Mini Seasons Unitas Single Page Advert_AW.indd 1 12/11/2021 16:40 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Confectionery Mini Seasons Valentine’s Day confectionery grew by an amazing +44% in independent and symbol stores in 2021. Create in-store theatre to drive incremental purchasing. Source: Nielsen NIS, Valentine’s Day w\e 15.02.21 Mother’s Day confectionery grew +23% in convenience in 2021. Source: Nielsen, Indies and Symbol Stores, w/e 14.03.21. Chocolate is the No 1 gift given on Father’s day. Source: Snackchat, Father’s Day Shopping habits 2021 **Source: Ni lsen, Indies and Symbol Stores, 52 Weeks, 09.10.20 1 P1 Focus On Confectionery Mini Seasons v3.indd 1 30/11/2021 08:38 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Growing Your Tea Category Tea is worth £27m in symbols and independents and is growing by +3.7%. Source: Nielsen symbols and indies MAT data to 17.07.21 vs 2019 When it comes to tea, brands matter. 84.6% of category sales are delivered by the top four brands: 1 .Tetley 2.PG 3. Yorksh ire 4.Twinings Source: AC Nielsen Total Impulse Vol %age sales year to 11 September 2021 Fruit & herbal tea sales have led the growth surge, and are showing an increase of +61.6% Source: Nielsen Independents MAT Value Data 17.07.21 Vs 2019 P1 Focus On Tea Category v8.indd 1 01/12/2021 09:31 GUM IS THE MOST PROFITABLE PRODUCT PER SQUARE METRE THAT A RETAILER CAN STOCK AFTER CIGARETTES * EXTRA ® IS THE 3 RD LARGEST CONFECTIONERY BRAND AND NUMBER 1 GUM BRAND MOVING GUM FROM BELOWTHE COUNTER TO ABOVE IS PROVEN TO DRIVE A 20 % INCREASE IN SALES * FOR MORE INFORMATION OR TO ARRANGE A VISIT FROMA REPRESENTATIVE PLEASE CALL THEWRIGLEY DISPLAY HOTLINE ON: 01752 752 094 OR EMAIL WRIGLEYHOTLINE MDAMS.COM STOCK THE TOP 10 GUM LINES FROMWRIGLEY TO DRIVE CATEGORY SALES OUR STANDS GIVE YOU ON AVERAGE A 46 % POR Source *2012, US , Checkout Update – Impulse Marketing. **Global MMH Traditional Trade / Transaction Zone. Shares based on Nielsen Total Market MAT 20/3/21 and Rate of Sale based on Nielsen Impulse & Traditional Independents, 12we 20/3/21 POR based on average RSV in Traditional Independents, Nielsen MAT 10/4/21. ©2021 Mars or Affiliates. www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Focus On Gum & Mints Gum is the most profitable product per square metre that a retailer can stock after cigarettes. Source 2021: Checkout Update – Impulse Marketing A Wrigley’s stand can give retailers an average 46% POR (Profit on Return) (POR based on averages RSV (Retail Sales Value) in traditional independents) Source: Nielsen MAT 10.04.21 The total mint category is up 5.4% YOY (Year on Year). Source: IRI Market Advantage, Confectionery Database, 12 Weeks, Value Sales, w/e 9th October 2021, Convenience exc. Major Multiples. Wholesale and convenience accounts for 59% of total mint singles sales. Source: IRI Market Advantage, Confectionery Database, 52 Weeks, Value Sales, w/e 9th October 2021, Convenience exc. Major Multiples. Scan Me