Impulse Category Guide 2025

Brought to you by: Plan for Profit 13 CONFECTIONERY Blocks, Multipacks & Gifts Terry’s 157g Chocolate Orange Celebrations 185g Selection Cadbury 290g Heroes Lindt 200g Lindor Truffles Cadbury 360g Milk Tray Nestlé 160g Dairy Box Seasonal sales surged by +21% , fueled by Easter’s strong performance in 2024, driven by core gifting, sharing formats, and novelty lines. Nielsen Indies & Symbols, Total Confect, Value, YTD Aug 2024 vs. YA +21%