Impulse Category Guide 2025

18 Bounty 57g Coconut Milky Way 43g Chocolate Galaxy 42g Chocolate Galaxy 48g Caramel Galaxy 30g Ripple Cadbury 36g Wispa Cadbury 48g Wispa Gold Cadbury 43g Twirl Cadbury 43g Twirl Orange Cadbury 48.5g Boost Cadbury 48.4g Picnic Cadbury 49g Starbar Cadbury 54.5g Double Decker Confectionery singles account for 44% of category sales, making them a key focus for the range. Circana, Format Share, MAT to Sept 2024 23% GROWTH LAST YEAR 44% Duos are driving growth, with a +23% increase in sales last year.