Impulse Category Guide 2025

2 Impulse Category Guide 2025/26 This guide is a quick and easy tool which identifies core range products and bestsellers, supporting Independent Retailers to maximise sales and profit in store. Core Range Process The dedication of the Plan for Profit team lies in developing a core range, guided by unbiased, channel-specific, and data-driven decisions, to assist Independent Retailers in optimising their retail space and maximising sales potential. We use SmartView Convenience, the most representative EPOS data for Symbols & Independents, along with insights from industry experts such as NielsenIQ, Circana, and Lumina. We also use sales and trend data from suppliers and Unitas Wholesalers to provide our range recommendations. Showcase of our NPD Big Bets for 2025. Dedicated 1m Confectionery Kids Planogram. Dedicated 1m Confectionery Blocks, Multipacks & Gifts Planogram. Mark Langohr Category Controller Understanding the guide This guide features products compliant with HFSS regulations. Scan the QR code to access ACS information for any necessary adjustments to your store’s product range and placement. Product imagery. These products have been newly added to the core range. Products marked with these icons are region-specific. Visit the Plan for Profit Website and App for regional planograms and range information. This product is a price marked pack (PMP). Product information. Products outlined in green are compliant with HFSS. NEW BEST PMP Dairy Milk 95g Chocolate This symbol means either of these products can be stocked. This product is a best seller (BEST). Soft Drinks Chiller expanded to 3.75m. Introducing a Milk Drinks & Pure Juice Chiller Planogram. NEW FOR 2025