Impulse Category Guide 2025

Brought to you by: Plan for Profit 25 CONFECTIONERY Kids Refreshers 18g Lemon Refreshers 18g Strawberry Drumstick 18g Original Vimto 15g Original Chewits 34g Xtreme Apple Fruit-tella 41g Strawberry Maoam 66g Bloxx Love Hearts 39g Giant Haribo 45g Mega Roulette Barratt 23g Dip Dap Barratt 25g Sherbet Fountain Rowntree’s 42g Jelly Tots Haribo 60g Yellow Bellies Drumstick 60g Squashies Kid’s confectionery drives footfall, with 49% of category purchases made in Symbols and Independents. Circana, Confect, Indies and Symbols 52w Sep 24