Impulse Category Guide 2025

Brought to you by: Plan for Profit 33 CONFECTIONERY Bags • Mini guides focusing on key product categories and selling occasions • Benefit from expert advice and the latest industry insights • Discover best selling lines and profit boosting planograms Focus On Category Guides @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk Scan the QR code to get started Focus On Confectionery Singles @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk Singles are crucial to your store accounting for over 50% of total confectionery sales.1 1 Circana, Convenience exc MM, Unit Sales, Total Singles, MAT 13th July 2024 Duos are the fastest growing confectionery format in your store +27%. 2 2 Circana, Convenience exc MM, Value & Unit Sales, Chocolate Kingsize Singles, MAT 13th July 2024 On-the-Go missions are driving growth in the convenience channel, with confectionery singles growing +8%1 1 Circana, Convenience exc MM, Unit Sales, Total Singles, MAT 13th July 2024 Focus On Confectionery Sharing @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk Confectionery Sharing Bags Grow 8% Year on Year, Now Valued at £414 Million 1 1 Circana, MAT data to 15th June 2024 Chocolate Blocks Grow 12% Year on Year, Reaching a Value of £209 Million 1 1 Circana, MAT data to 15th June 2024 Sugar Sharing Bags Account for Over 60% of Total Sugar Sales 1 2 Nielsen I&S standard candy, value sales, MAT 06/06/2024 500ml Still 500ml Sparkling 750ml Still Sports Cap 1.5 Still 1.5 Sparkling ' .1 * * 12/ /15.06.2024 500ml 750ml 10 * * 12/ /12.06.2024 .1 * * 12/ /15 6 24 Focus On Soft Drinks by Occasion 2025 Over the past year, energy drinks accounted for 76% of the total growth within the soft drinks category. 1 The Water category in Symbols and Indies is valued at £223 million and is driving growth, experiencing a 13% increase in value sales. 2 September is the second-largest month for soft drink sales, contributing 11% to the total annual sales. 3 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk 1 Circana GB Symbols & Indies and NI Convenience 52we to 31/08/24 2 Nielsen Symbols & Independents 52 wks 10.8.24 3 Nielsen IQ, Total Soft Drinks; Total Impulse; 12 months ending 30.12.23 READY FOR A coming soon A BIG consumer on-pack STOCK UP FOR BIG SALES! *NielsenIQ, Value Sales, Total Coverage, MAT, w/e 20.04.24 The UK’s No.1 Nut Brand The UK’s No.1 Popcorn Brand 12950 Unitas Focus On - front page ad.indd 1 30/07/2024 09:40 Focus On Big Night In Valued at over £1.8 billion, Crisps Snacks and Nuts is the largest sharing segment and is growing at +71.%. 1 Confectionery bags and blocks generate £295 million in sales. 2 77% of alcohol is consumed at home, making Beer and Cider essential for the Big Night In. 3 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk 1 Nielsen IQ, Total Coverage, Total Sharing Value, MAT 15.06.24 2 Nielsen, I&S 52w, we 15.06.2024 3 Lumina Intelligence Convenience Tracking Panel, 52WE 03/03/2024