Impulse Category Guide 2025

50 CRISPS STOCK OUR FULLY FLAVOURED RANGE OF GREAT VALUE CRISPS AND SNACKS! Golden Wonder £1 PMPs are outperforming total Sharing PMPs (+13% vs. +2%) 2 Source: 1. Source: Circana Market Advantage | Symbols & Independents GB | Pork Snacks | Value Share | Actual | 52 w/e | 17-Aug-24. Source: 2. Circana Market Advantage | Symbols & Independents GB | Snacks | Units Sales | Actual & % Change vs. YA | 52 w/e 17-Aug-24. No.1 * BRAND 1 SITE SCRATCHINGS WITHBWS No.2 * BRAND 1 WE’RE STAYING AT £1 THERE’SNOMATCHING ASCRATCHING