Impulse Category Guide 2025

74 Glacéau 600ml SmartWater Highland Spring 500ml Sparkling Water Volvic 750ml Still Water Volvic 500ml Still Water Evian 750ml Still Water Evian 500ml Still Water Highland Spring 500ml Still Water Highland Spring 750ml Still Water Volvic 500ml Lemon & Lime Volvic 500ml Strawberry Volvic 500ml Summer Fruits Mac B 500ml Apple & Blackcurrant Mac B 500ml Cranberry & Raspberry Mac B 500ml Strawberry & Kiwi +74% growth in Sports Drinks since 2020! NPD is a key driver for the category. Circana,, Symbols & Indies 52w to 31/08/24 vs 2020 74% GROWTH