Impulse Category Guide 2025

84 CRISPS is one of the FASTEST GROWING carbs brands in impulse 3 Vimto® is a registered trademark of Nichols plc. Caribbean Crush® is a registered trademark. 1) Source: Nielsen IQ RMS data for the Squash, Flavoured Carbonates, RTD Stills, Flavoured Water and Energy categories for the 12-month period ending 05.10.2024 for the GB Total Coverage market. 2). Source: KantarWorldPanel Division; FMCG Take Home; Total Coverage, MAT 29.09.24 3). Source: Nielsen IQ RMS data for the Flavoured Carbonates category for the 12-month period ending 05.10.2024 for the GB Total Impulsemarket.