Impulse Category Guide 2025

86 ADD SOME FLAVOUR TO YOUR SALES WITH IRN-BRU is the #3 national other flavoured carbonate brand & growing 3 x faster than Total Carbs in England & Wales Rubicon is the fastest growing other flavoured carbonate brand, doubling in size since 2019 & is growing 9 x faster than Total Carbs Boost Energy is the #3 energy stimulation brand & has grown 60% VAL vs 2YA Source: IRI 12 w/e 18/05/24