Impulse Category Guide 2025

90 • Instore magazine is free for independent retailers and is packed full of guidance needed to support you to operate a profitable convenience store. Sign up and receive: • Essential category and seasonal advice • Profit-boosting tips from other successful independent retailers • Important legal updates • Plus much more! InStore The magazine for independent retailers @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk CELSIUS® is driving 28% of energy drink’s new-to-category growth 2 Supplier spotlight from T he US’s fastest-growing energy drink 1 is now available in the UK. Not only is CELSIUS ® the fastest-growing energy drink 1 but it’s also the number-three energy brand in the US with sales of more than £2.7bn 1 . This game-changing energy drink has already made waves in the US, contributing to 28% of the energy drink category’s growth 2 . There’s a newenergy drink in town (and theUK, in fact) and you’ll want to get it on your shelves Lifestyle For more information on CELSIUS® click on the links below CELSIUS®was created for individualswho value the LIVE FIT TM lifestyle (Sources: 1 Circana Total US Multi-Outlet+ with Conv Last 52 Weeks Ending 01.12.24; 2 Circana Receipt Panel Omnichannel Last 52 Weeks Ending 03.11.24) * Recommended Retail Price * Recommended Retail Price Flavour sensations Each drink is part of the Vibe range – Peach Vibe, Fantasy Vibe, Cosmic Vibe and Sunset Vibe – and available in sparkling, fruit-forward flavours. First up is Peach Vibe; made with white peach flavour, every sip is deliciously sweet and 100% refreshing. Next is Fantasy Vibe – explore the fantastic taste of sweet and tangy oranges in every sip. Then there’s Cosmic Vibe, a refreshing sensory experience with exotic and sweet notes of strawberry, lemon, orange, mandarin and blueberry. Lastly is Sunset Vibe – a delicious blend of tropical mango and passion fruit flavours. CELSIUS® was created for individuals who value the LIVE FIT™ lifestyle. Living fit is a mindset and a lifestyle embodied by those who push through the last set and make the most of every day. CELSIUS® contains a blend of proven ingredients and fruit- forward flavours that aim to support the LIVE FIT™ lifestyle. Our mix of vitamins help with the normal functioning of the immune system (B6, B12, vitamin C) and help reduce tiredness and fatigue (B2, B3, B5, B6, B12, vitamin C). clickforcontents clickforcontents 22 23 Supplier spotlight clickforcontents clickforcontents 12 13 Retailer profile Please tell us about your retailing journey… It all began 21 years ago. Michelle and I both worked for a large printing company for many years, and one day decided to look for a change in direction. Michelle’s parents used to own the village store in Goathland, North Yorkshire, which is where the TV programme Heartbeat was filmed. We’d help out there now and then, and it sowed the seed in our minds about becoming retailers ourselves. And so we bought the store! The site used to be a pub called The Good Intent after a ship, which is how the store got its name. We have six part-time members of staff, who all live in the village as recruiting locally is always what we like to do and it’s so important for staff and customers. Michelle and I live at the store too, so we’re always on hand. What inspired the refit and why did you choose Today’s? For 20 years we’d been with another symbol group and decided we needed a change, to try something different. A family member and several retailers we know are with Today’s and so we spoke with them about their experiences and that reassured us it was the right move, so we decided to go for it. We had a new fascia outside and some new fixtures inside; what we’ve achieved is to modernise the look of the store. Products are laid out slightly differently and we’re stocking some different brands too. Our customers have been positive and they really like it. The store is cleaner and fresher, which is great for customers. Timefora change Good thingscome insmall packagesand that’scertainly trueof TimandMichelle Bates’s store,which iscrucial anda real lifeline for their local community facts retailer RETAILER NAMES Tim and Michelle Bates STORE NAME Today’s The Good Intent Store STORE TYPE Full convenience LOCATION Friskney, Boston, Lincolnshire BESTSELLERS Alcohol and cigarettes Retailer profile from NEXT PAGE In this issue… Themagazine for independent retailers Prepare nowfor key Easter sales Click for advice Make your store the Mother’s Day go-to Click to read how Issue62 February2025 Brought to you by The store that lives up to its name Click to find out why Scan the QR code to get started Join more than 9,000 retailers and receive InStore direct to your inbox