Licensed & Tobacco 2020/21

64% Cider Cans is the format of choice with 64% of all sales (up from 59% last year). Bottles have remained static at 20% of all sales. PET sales in the impulse channel has seen a decline from 21% of sales last year to 15% of sales this year, which has been driven by the effect of minimum unit pricing in both Wales & Scotland. (Nielsen Impulse MAT to 27/2/21) There has been a noticeable shift in demand of different cider pack formats: There has been a rise in demand for larger pack formats with this now accounting for 18% of all sales (up from 13% last year) which is due to the on trade closures and shoppers making less trips. However, due to the more impulsive nature of cider shoppers, 82% of all sales still come in four packs. (Nielsen Impulse MAT to 27/2/21) Cider sub category performance: Mainstream apple brands account for 35% of total sales – the biggest segment, with Strongbow Original and Thatchers Gold the two biggest players. Kopparberg and Strongbow Dark Fruit make up the top 2 flavoured cider brands. The real trend of 2020 has been the rise of rose ciders with Strongbow Rosé adding £11.4m to the category in the past year. (Nielsen Impulse MAT to 27/2/21) Cider in the impulse channel is worth over £510m , +26.5% having added £135m to sales total in the past year. Cider in the impulse channel accounts for around 40% of all sales, this rises to around 42% in times of hot weather and key events. (Nielsen Impulse MAT to 27/2/21) For more information visit www.planforprofit.co.uk/category-insights Retailer Action : Check your Must Stocks STRONGBOW 5% PMP 4 x 440ml Page 12 Kopparberg Strawberry & Lime 4.0% 500ml Page 12 SCRUMPY JACK Cider 6% PMP 4 x 500ml Page 12 CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, and will therefore meet their needs and prevent lost sales. +26.5% 82% 20% 15% 18%