Licensed & Tobacco 2020/21

16 Craft Ale & Beer Craft ales are now 14% of total ale & stout sales in the impulse channel, up +3% from the same time 2 years ago. (Nielsen Impulse MAT to 27/2/21) Craft beer continues to lead segment growth and is now +14% of all ale and stout sales in the impulse channel. (Nielsen Impulse MAT to 27/2/21) Craft beer provides excitement for the shopper through offering a greater level of trial both in terms of brands and beer style whilst driving profit for retailers through trading shoppers up from mainstream beer. As well as growing share of total ale & stout, craft ales being sold in the impulse channel is increasing, 9.1% of all craft ale sales come in the impulse channel compared to +8.8% 2 years ago. (Nielsen Impulse MAT to 27/2/21) Craft ale is now worth £25.7m in the impulse channel. This has grown +71% *£10.7m in the last year. (Nielsen Impulse MAT to 27/2/21) For more information visit www.planforprofit.co.uk/category-insights Retailer Action : Check your Must Stocks BREWDOG Punk IPA 5.6% 330ml Page 10 NEWCASTLE BROWN ALE 4.7% 550ML Page 10 CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, and will therefore meet their needs and prevent lost sales. Use our planograms to maximise your sales Downloadable planograms are available for all categories at: www.planforprofit.co.uk/ planograms +3% 2021 2019 £10.7m +71% 9.1% +14%