Licensed & Tobacco 2020/21

2 INTRODUCTION What’s New…. PMP’s are now highlighted throughout the guides as we know they play an important role in-store, providing shoppers the confidence that they are being charged the right price, which helps increase sales and loyalty. The Plan for Profit wine range has been developed with several key suppliers using specific data for the symbols and independents channel, ensuring that it caters to a range of wine shoppers with differing purchase motivations. Stocking the key brands is imperative and offering shoppers the key wine varietals will encourage them to trade up. Don’t forget, eye-catching displays will help drive impulse purchases from your customers, particularly those on ‘treat’ missions. InStore is our FREE digital magazine dedicated to the independent retailer. Visit: www.instoremagazine.co.uk to view the latest edition. The NEW series of “Focus On” mini category guides is available to pick up in depot or view online. Focus On covers a combination of emerging and established categories and provides further guidance to ensure you are fully up to date with current trends. Look out for the Hard Seltzers guide available NOW! Dear Retailer Welcome to the new Plan for Profit Licensed & Tobacco guide 2020/21, which identifies the core range products and best sellers that you should stock to meet the needs of your customers to help maximise your sales and profit. Within this guide you will also find core range planograms containing all of the Plan for Profit core range products. The extended range and a full suite of planograms can be viewed via the Plan for Profit website and app. We have made this guide available to you now in preparation for the summer drinks season and the refreshed version of the Grocery, Non- Food, Chilled & Frozen guide will also be available from October. All Plan for Profit guidance is developed by working with our supporting category experts, using market data and our network of wholesalers to ensure that it truly offers offer a credible core range tailored to the needs of independent retailers. Tracey Redfearn Category Controller Plan for Profit Kind regards, Page 7 | Unitas Focus On Healthy Breakfast www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 7 Range and merchandising recommendations In 2020 4 brands delivered over 80% of hard seltzers sales. In 2021 we recommend having a portfolio of 6 brands: 60% of seltzer consumers are new to BWS having added them to their repertoire. 40% of seltzer consumers are switching from other BWS areas. (Source: Global competitive analysis; new Seltzer buyer = purchased in 26 wks 28.06.20 IRI Shopper loyalty 26 wks 28.06.20 ) As an emerging category, securing in-store visibility via facings and strong displays is key to growth. For optimum visibility of the hard seltzer category in your store, we recommend you merchandise a minimum of 2 facings of each brand or 1 of each variant for brand blocking within your fixture. In addition to the core hard seltzer brands; Mike’s and White Claw, it is also key to stock hard seltzer brands that are emerging from established BWS categories. Merchandise in the chiller if space is available for those ‘drink now’ occasions or alternatively through displays using ‘NEW’ POS to interrupt shoppers in your store. Remember to visit www.planforprofit.co.uk to create and print your own POS. 65% of new buyers enter via variety pack brand #3 in market share (Mike’s) (Source: AbinBev 2020) Don’t forget Beer Cider Wine Spirit Established BWS category Core hard seltzer brands Focus On Hard Seltzers v11.indd 7 07/04/2021 10:34 The hard seltzer consumer profile CGA data suggests that 13.7 million consumers in Great Britain are likely to try hard seltzers if they are available, therefore we need to begin to understand these consumers and their interests. LIME BITTERS RASPBERRY & BLACK PEPPER NEW from the #1 millennial wine brand in the UK. * Source: *Nielsen Scantrack, Total Coverage, Total Light wine Summary, value sales, MAT data up to 02.01.21- Millennial brands: 19 Crimes, Lindemans GC, Dark Horse, Apothic, Jam Shed, the duke, Chronic cellar, starve dog lane, Xyzin. www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 4 Based on the profile of the hard seltzer consumer and the brands they interact with when eating & drinking out, it is key to ensure you are stocking the lead brands from each hard seltzer sub category, detailed on page 7. 62% Female 38% Male 21% are in white collar professions. 31% Higher than the UK average 40% drink out at least weekly. 33% Higher than the UK average Average monthly spend on eating and drinking out is £106.30 12% Higher than the UK average Source: CGA data 2020 Focus On Hard Seltzers v11.indd 4 07/04/2021 10:34 Focus On Hard Seltzers UK consumers are already demanding hard seltzers (Source: 52 w/e Kantar data to 27/12/20) Hard seltzer penetration is already higher than lead ready to drink (RTD)/ craft beer brands (Source: 52 w/e Kantar data to 27/12/20) 76% of UK beer drinkers would seriously consider or choose hard seltzers as a first choice dri nk (Source: 52 w/e Kantar data to 27/12/20) www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Hard seltzers are worth over £4.3m in the UK market (Source: Treasury Wines 2020) NEW! Launch April 21 WITH A KICK SELTZER? IT’S FRUITY FIZZY WATER THE KICK IS ALCOHOL – 4% ABV © 2021 AB InBev UK Limited. All rights reserved. Alcohol. Sparkling Water. 100 Calories. Real Fruit Flavours. Refreshingly obvious. Brand #3 in the market by share Source: Nielsen Scantrack, Dec 20 Please drink responsibly. 18+. NEW! Launch April 21 WITH A KICK SELTZER? IT’S FRUITY FIZZY WATER THE KICK IS ALCOHOL – 4% ABV © 2021 AB InBev UK Limited. All rights reserved. Alcoho . Sp rkling W ter. 100 Calories. Real Fruit Flavours. Refreshingly obvious. Brand #3 in the market by share Source: Nielsen Scantrack, Dec 20 Please drink responsibly. 18+. NEW! Launch April 21 WITH A KICK SELTZER? IT’S FRUITY FIZZY WATER THE KICK IS ALCOHOL – 4% ABV © 2021 AB InBev UK Limited. All rights reserved. Alcohol. Sparkling Wate . 100 Calories. Real Fruit Flavours. Refreshingly obvious. Brand #3 in the market by share Source: Nielsen Scantrack, Dec 20 Please drink responsibly. 18+. Focus On Hard Seltzers v11.indd 1 07/04/2021 10:34 Download the Plan for Profit app M C COY’S £1 PMP S GROWING AT A RED HOT 53% Y O Y * *AC Nielsen Total Impulse MAT RSV 30.01.21 Stock up TODAY NEW 10212 Unitas Instore cover McCoys £1 PMP Range.indd 1 18/03/2021 17:43 In this issue… instore Themagazine for independent retailers Issue 17 May2021 Brought to you by Increase your beer sales this summer Boost sales of food on-the-go with our top tips Protect yourself and your staff against abuse Readmore Click here Find out how Unitas Wholesale is the largest independent wholesale services company in the UK, with buying power in excess of £8bn.