Licensed & Tobacco 2020/21

Spirits Unflavoured vodka is growing the impulse spirits category, benefitting from the on trade closures, and is still the biggest category by some way. (Halewood 2021) For more information visit www.planforprofit.co.uk/category-insights Retailer Action : Check your Must Stocks CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, and will therefore meet their needs and prevent lost sales. Page 23 SMIRNOFF Vodka PMP 20cl/70cl/35cl Page 23 GORDON’S Pink Gin PMP 70cl Page 23 BELL’S Whisky PMP 35cl/70cl Flavoured gin at is still incredibly important as the second biggest contributor to growth. Flavoured vodka at is the fastest growing category followed by flavoured gin and flavoured/spiced rum at . (Halewood 2021) Flavoured products have been important in spirits growth in the last year and flavoured vodka and flavoured/spiced rum are earmarked as the upcoming categories to focus on. Consumers have become more experimental at home and this has translated through increased sales of ‘cocktail’ based ingredients as they try to recreate the out of home experience. The category is seeing growth in these sub-categories cream liqueurs +116%, non-cream liqueurs +78%, and Speciality drinks +76%, therefore these will be key sub-categories for summer 2021. (Halewood 2021) Flavoured Vodka 5.1% Non Cream Liquers 4.8% Speciality Drinks 3.8% White Rum 3.4% Cream Liquers 2.4% French Grape Brandy 1.3% Malt Scotch 1.1% Blended Scotch 8.2% Gin 8.6% Flavoured Gin 12.7% Vodka 28.7% Flavoured Spiced Rum 7.6% Others 7.0% America 5.2% (Nielsen | Total Impulse | Total Spirits | MAT to 02.01.21) +44% +148% +50%