Licensed & Tobacco 2020/21

Wine Still wine in 2020 is in value growth in independents +37% / convenience +30% / symbols +28%. Don’t forget ... offer chilled white, rosé and sparkling as almost 90% of wine purchased in independent stores is consumed that day. Top Tips For more information visit www.planforprofit.co.uk/category-insights Retailer Action : Check your Must Stocks CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, and will therefore meet their needs and prevent lost sales. BAREFOOT Malbec 75cl Page 34 HARDY’S VR Pinot Grigio 75cl Page 36 GALLO FAMILY VINEYARDS White Zinfandel 75cl Page 37 • Ensure visibility in and out of the wine chiller and aisle; clear communication alongside other products ie food pairing. • Focus on aligning your wine range with different shopper missions, for example highlight bag in box wine for meal for tonight and utilise chillers for impulse purchases. (Source: Neilsen Scantrack MAT 27.02.21 / Kantar Worldpanel 2020) As shopper purchasing behaviour has evolved, key varietals increase performance: £6-£7 Strongest market growth is coming from the £6-£7 & £7-£8 price bands. £7-£8 Consumer caution remains high; with shoppers looking for reliability - Australia and USA make up over 40% of value share. +34% ROSÉ +31% RED +28% WHITE YOY GROWTH +50% +35% +35% CONVENIENCE INDEPENDENTS SYMBOLS MALBEC PINOT GRIGIO WHITE ZINFANDEL +40%