Licensed & Tobacco 2020/21

Nielsen Scantrack w/e 30.1.21 STEP 1 – WHY WINE? STEP 2 – WHAT WINE? In this first step, we will provide a look at the way shoppers’ spend is split between the different types of alcohol. This table shows the percentage of value sales for each alcohol category in the Total Market in Great Britain. In this section we will break down the overall category down into colours. This will give you an idea of how much of your fixture should be made up of each colour. This table shows the total value sales for each wine colour in the Total Market. STEP 3 – WHAT PRICE? Here we will take a closer look at what prices shoppers are willing to pay for their wines. Here we show you the share of volume sales within each price bracket in the Impulse channel. Here are our first 3 basic steps to selling more wine, you can find more info at our website: www.wine-wise.co.uk VISIT for much more information, including full planograms and our must-stock shopping list