Licensed & Tobacco 2020/21

i IRi Market Place, Volume Share, Total Cigarillo Category, Total UK, Dec 2020’. *Retailers are of course free to sell JTI products at whatever price they choose STERLING DUAL CAPSULE LEAF WRAPPED Head of Sales at JTI UK, Ross Hennessy, explains everything you need to know about the new launch... AWARD-WINNING “What’s more, Sterling Dual Capsule Leaf Wrapped has already had an award-winning start to the year with Retail Industry Awards, winning the tobacco category for its innovative launch, as well as SLR’s Tobacco Product Launch of the Year Award. If you haven’t already, make sure to get in touch with your JTI rep for more information on Sterling Dual Capsule Leaf Wrapped 20s or visit JTI Advance. NOW IN A 20s FORMAT! WHAT IS IT? “The UK’s No.1 Cigarillo i , Sterling Dual Capsule Leaf Wrapped, is now available in a brand new 20s format! “Sterling Dual Capsule Leaf Wrapped 20s follows the same stick configuration as the 10s, with a mentholated Virginia blend tobacco and capsule filter that when crushed releases a peppermint flavour.” WHY STOCK IT? “With this new 20s extension, we expect the product to follow the same route as the 10s, resonating with those looking for a good quality product, at an affordable price point, at just £9.10 * for a pack of 20 cigarillos.” Be sure to offer more choice by stocking the 10s, alongside the new 20s.