Licensed & Tobacco 2020/21

Lager & Beer Premiumisation however, is not the only trend: No/low alcohol & gluten free brands have enjoyed the 2nd highest percentage growth of 65% in the past year – as the longer term trend of health and wellbeing shows no signs of slowing down. (Nielsen Impulse MAT to 27/2/21) 70% of all lager sales are through mainstream premium or premium brands such as Stella Artois, Budweiser, San Miguel, Heineken & Birra Moretti – with those brands adding the most value sales in the impulse channel. (Nielsen Impulse MAT to 27/2/21) Cans is still the impulse channels favourite format. Cans accounts for 71% of all sales in the impulse channel, which is declining and bottle format has grown to 29% of all sales up from 26% in the previous year. With a change in shopping habits in the past year, shoppers are shopping more infrequently and have been stocking up more. Sales from larger packs are on the increase which now account for of all lager sales in the impulse channel. (Nielsen Impulse MAT to 27/2/21) Lager sales in the impulse channel now exceed £1.7bn – the last year with on trade closures has seen sales grow by £506m. (Nielsen Impulse MAT to 27/2/21) For more information visit www.planforprofit.co.uk/category-insights Retailer Action : Check your Must Stocks STELLA ARTOIS 4.6% PMP 4 x 440ml Page 5 BUDWEISER 4.5% PMP 4 X 440ML Page 5 CORONA Extra 4.5% PMP 4 x 330ml Page 7 CHECK OUT THE BEST SELLERS – Highlighted in each category These are the products that shoppers expect to see in your store, and will therefore meet their needs and prevent lost sales. 70% 71% 65% 29% £ 26%