Licensed & Tobacco 2022

21 Best Seller Spirits For more category insights Scan Me SMIRNOFF PMP 70cl Page 25 GORDON’S Gin PMP 70cl Page 25 CAPTAIN MORGAN Spiced Rum PMP 70cl Page 25 Retailer Action : Check your Must Stocks Christmas Beers, Wines & Spirits See full edition Scan Me BEST SELLERS = 50% of Core Range Sales The UK Spirits category has seen consistent growth since 2010. Despite a challenging year the Impulse channel is in growth up 14.8% versus 2 years ago and is worth £270 million . (Nielsen | Spirits | 52 w/e 1st January 2022) Spirits regularly show up in the baskets of weekly shoppers, especially for those entertaining. Providing easy instore suggestions for cocktails to dazzle guests would sway customers towards more purchases. Vodka is key and makes up 44.5% of Sales. (Nielsen; Total Impulse; Value Sales; MAT 01.01.22) Vodkas share of the Impulse channel is driven by premium brands. Although a small share of the market, Tequilla has the most growth up 23.8% versus last year. (Nielsen; Total Impulse; Value Sales; MAT 01.01.22) Spirits are key to driving younger shoppers into convenience stores. Younger shoppers are more impulsive so more likely to respond to tempting messages and activation in store. Spirits shoppers are younger than wine and beer. (Lumina Intelligence Convenience Tracking Programme 16/11/2020 – 17/10/2021) Spirits shoppers are very important to the UK convenience market, they are likely to have larger baskets and nearly triple the spend per visit compared to the average Convenience shopper. Average Convenience Store Spirits Shopper £30.84 vs Average Convenience Store Shopper £10.66 (Lumina Intelligence Convenience Tracking Programme 16/11/2020 – 17/10/2021) +14.8% £10.66 average convenience store shopper £30.84 average convenience store spirits shopper