Licensed & Tobacco 2022

42 Best Seller Reduced Risk For more category insights Scan Me NORDIC SPIRIT Mint 9mg 20 Pouches Per Can Page 44 IVG BAR Next Generation Nic Salt Device - Strawberry Watermelon 20mg 2ml Page 45 HEETS Amber Tobacco Stick 20 Pack Page 46 The Reduced Risk category is growing at 60% year on year an annual increase of £52.1m over the last 12 weeks. (IRI Total Market Value Sales 12 Weeks to 6th Feb 2022) The Reduced Risk category can be broken down into 5 sub-categories: Closed - Simple to use flavour cartridges, also known as pods, that are pre-filled with e-liquid, such as Juul2. Open - Devices are filled up by the vaper, who pours the e-liquid into a tank on the top of device, such as Edge and Blu. Cig-a-like - Small, discreet vapes that look and feel similar to a traditional cigarette, such as 10 Motives. Heat-not-burn - Devices that heat tobacco to - 500°F, producing an inhalable aerosol, such as Heets. Disposable - Single-fill disposable vape pens come pre-filled with your preferred vape juice, such as IVG. 23.9% 14.6% 10.4% 7.5% 5.5% 4% 3.4% 3.0% 2.7% 6.9% The nicotine pouch category in the UK is growing and is worth £26.9 million a year. (IRI Market Place, Value Sales, Nicotine Pouch Category, Total UK, Annualised Figure Based on Dec 2021) For every £1 spent on vaping products, vaping products on average deliver >3x the margin of cigarettes. (£1 less VAT comparing 8% cigarette margin to 25% E-Cigarette Margin) In terms of the flavour split, the UK nicotine pouch market is currently 77.6% menthol and 22.1% fruit. (IRI Market Place, Volume Share, Nicotine Pouch Category, Total UK, Dec 2021) The top 10 Brands make up 82% of category sales. (IRI Total Market Value Sales 12 Weeks to 6th Feb 2022) Top 10 Impulse brands and sales percentage +60% Elf Bar Iqos Heets Vuse Originals Geek Bar Juul 10 Motives Blu Edge Elux Legend Cirro 3x cigarette margin 77.6% menthol VS 22.1% fruit Retailer Action : Check your Must Stocks Tobacco with JTI See full edition Scan Me BEST SELLERS = 50% of Core Range Sales