Licensed, Tobacco & Vaping 2023

Spirits CAPTAIN MORGAN Spiced Rum PMP 70cl Page 26 SMIRNOFF PMP 70cl Page 26 GORDON’S Gin PMP 70cl Page 26 Retailer Action : Check your Must Stocks Scan Me BEST SELLERS = 50% of Core Range Sales Summer Drinks See full edition The Spirits category is declining by -9.1% versus a year ago in Symbols & Independents which has been driven by 2 strong trading years during lockdown, however Spirits is decling slower than in the total market at -9.5% . (Nielsen, Independents & Symbols, MAT to 31.12.22.) Vodka is still vital for the independent retailer, making up 45% value share and gaining +1.2% value share of Total Spirits vs versus a year ago. Vodka continues to over- trades within Impulse versus Total Market by +19.2% . (Nielsen, Total Impulse, MAT to 31.12.22) Rum continues to gain momentum within the Impulse Channel, mirroring the growth seen in Total Market over the last two years. The Category is now worth over £94.1M within Impulse, gaining +0.4% value share. Value share of Total Spirits MAT in Total Impulse Spirit based Cocktails and spirit & mixers RTDs (ready to drink) will grow +24% in volume in the next 5 years as predicted by the IWSR (International Wines and Spirits Record (UK)) as Spirits shoppers look for the 'grab and go' solution eg. for travel, festivals, etc. +24% RTDs -9.1% 6% Brandy 7% Imported Whisky 8% Liqueurs & Specialities 9% Rum 15% Scotch Whisky Vodka inc Flavoured 45% 10% Gin 0.4% Tequila Vodka inc Flavoured Tequila 0.4% Scotch Whisky Gin Rum Liqueurs & Specialities Imported Whiskey Brandy 45% 15% 10% 8% 9% 7% 6%