Licensed, Tobacco & Vaping 2023

Wine Ensure you have a fair share of space for White & Rosé wines across your chiller. Within Red Wines ensure a fair share of space for both top varietals and countires of origin. Ensure your our fixture shows the basic principle Good, Better, Best ie Premium & Sparkling Wines on top shelf and entry level at the bottom. The eye level shelves should have the key £6-£8 price bands ranged which enables easy trade ups. Merchandising Tips: TRIVENTO Reserve Malbec 14% Bottle 75cl Page 39 HARDYS VR Pinot Grigio 12% Bottle 75cl Page 34 BAREFOOT White Zinfandel 8.5% Bottle 75cl Page 34 BEST SELLERS = 50% of Core Range Sales The Wine category within Symbols & Independents is declining by -10.6% versus a year ago, mainly due to following two strong years for the wider Impulse channel. Symbols & Independents are showing a slower decline than Total Impulse at -12%. (Data Source: Nielsen, Independents & Symbols, MAT to 31.12.22) (Data Source: Nielsen Data WE 25.03.23) Well known brands and keen price points generally help attract the younger shopper to the category as the Convenience Wine shopper is less affluent in the Total Market, ensure you use eye catching signposting and your promotions are clearly highlighted . White Wine - Top 4 varietals showing Value % share Sauvignon Blanc is the largest White varietal, holding a third of White Wine. Pinot Grigio and Chardonnay hold just over a third of the category between them and all three are performing ahead of the Multiples. Value % Share of White Wine Sauvignon Blanc Pinot Grigio Chardonnay Blend Red Wine - Top 4 varietals showing Value % share Malbec still under trades vs. the Total Market, however both Malbec & Red Blend are the only 2 major Red varietals showing growth within the channel. Rose Wine - Top 4 varietals showing Value % share Stock a varied range, including paler styles such as Pinot Grigio , which is driving the growth, and Provence . It’s also key to have a range of prices to cater for different occasions. Value % Share of Red Wine Value % Share of Rosé Wine Zinfandel Blend Provence Pinot Grigio 30.6% 20.5% 16.4% 21.1% 17.3% 13.7% 11.7% 4.3% 16.2% Merlot Shiraz Malbec Blend 12.5% 13.9% 9.8% -10.6%