Licensed & Tobacco Category Guide 2024

19 Cider Category Insights 0 10 20 30 40 50 60 In summer, medium, and small packs are top priorities, with sales increasing by 11% and 8% respectively. This is due to more gatherings in good weather and longer daylight. (2) Small Packs are the primary drivers of growth, with a +13% increase in volume sales. Ensure strong availability of the bestselling small packs in the chiller. (1) Singles deliver 42% of value sales. Stock a variety in the chiller, prioritising the bestselling standard and premium apple and pear options, which collectively account for 55% of sales. (1) What pack size sells the most? (1) Bottles vs Cans by Pack Size (1) Singles Bottles win with 82% of total sales Medium Packs Cans win with 100% of total sales Small Packs Cans win with 95% of total sales Sales % Share of Pack Sizes Small Multipack Medium Multipack Singles +4% +13% +5% -3% -11% Value Sales Volume Sales Change Level