Licensed & Tobacco Category Guide 2024

23 ARTD Category Performance & Insight What type of ARTD sells the most? (1) 0 10 20 30 40 50 60 Sales Share % of ARTDs Alcopops Pre-Mix Cocktails +2% +1% +21% -1% -6% -12% Value Sales Volume Sales Change In the Independent & Symbols market, the Alcohol Ready to Drink (ARTD) category is worth £230m. It’s growing by +9% and has added +£19.5 million to its growth in the last year. (1) The brand AU is experiencing phenomenal growth at a rate of +197%. Trends change rapidly, with emerging brands and flavours. Regularly review your range to align with top-selling products and brands. (1) 35% of ARTD sales occur during the summer, driven by warmer weather making the chiller a vital factor. Make sure there’s enough shelf space and use attractive point of sale to maximise sales during this season (2) ARTD shoppers are typically aged 18-44. Their spending habits are consistently increasing. To boost sales volume, offer multi-buy deals that encourage shoppers to mix and match different drinks. (3) (1) Smart View Convenience MAT 24/03/2024 (2) Total Impulse Independents - Value - 52WE 24 February 2024 (3) CGA Opus Jun 2023, Sample Size RTD 2909, GB 5001