Licensed & Tobacco Category Guide 2024

26 (1) NeilsenIQ Independents & Symbols 52 WKS 27/01/24 Wine Category Performance White - The top three varietals deliver 80% of white sales: Red - The top three varietals deliver 58% of red sales: What type of Wine sells the most? (1) 32% Sauvignon Blanc 27% Pinot Grigio 21% Chardonnay 23% Merlot 20% Shiraz 15% Malbec 0 10 20 30 40 50 60 -1% -6% -6% -5% Value Sales Volume Sales Change Focus on Rose Blend, Zinfandel, and Summer Berries. Also, think about adding Pinot Grigio Rose. It’s ranked 5th and in growth by +15%. (1) The top three varietals are in decline, but they still account for more than half of red sales. Consider adding a Red Blend to the range. It’s ranked 4th, making up 13% of sales, and in growth by +9%. (1) New Zealand is driving Sauvignon Blanc sales up by +17%, and Italy, ranking 2nd, is increasing Pinot Grigio sales by +10%. Stock Pinot Grigio from Australia and Italy and focus on Australian for Chardonnay. (1) Rosé - The top three varietals deliver 56% of rose sales: 24% Rosé Blend 23% Zinfandel 9% Summer Berries White Red Rosé Level Level Sales Share % of Wine