Licensed & Tobacco Category Guide 2024

27 Wine Category Insights Sauvignon Blanc New Zealand 25% of sales Chardonnay Australia 71% of sales Merlot Australia 35% of sales Rose Blend Spain 25% of sales Pinot Grigio Australia 42% of sales Shiraz Australia 85% of sales Zinfandel USA 100% of sales Malbec Argentina 65% of sales Summer Berries Britain 100% of sales Wine Occasions are a Key Opportunity The top 3 reasons people buy wine in this channel are: 1. With a meal 2. For a quiet night at home 3. To unwind and relax Make sure your range promotes food and drink pairings. Gondola ends, promotional areas, and chillers (e.g. with ready meals) are top secondary locations to drive sales by pairing food with wine. The No1 Countries of Origin Merchandising Principles Range by colour, then block by country of origin, and finally by brand to make the fixture easy to shop. Use signature brands for each origin as signposts, such as Barefoot for USA, Hardys for Australia, Casillero del Diablo for Chile, Trivento for Argentina. Maintain a clear pricing ladder, with affordable options at the bottom and premium choices at the top, motivating shoppers to consider higher end purchases.