Licensed & Tobacco Category Guide 2024

40 (1) NielsenIQ Total Impulse Latest 52 WKS 23/03/24 (2) Lumina Intelligence, data collected 52WE 18/09/2022 and 52WE 17/09/2023 Spirits Category Performance PMP Spirits are worth £510m and on the Rise Price Marked Packs for spirits are essential, as shoppers prefer price-marked options as financial pressures continue. PMP Spirits are worth £510m, accounting for 51% of spirit sales, despite only 5% of SKUs being PMP. (1) PMP has a greater impact on the sales of the 20cl and 35cl sizes, accounting for 79% and 69% respectively. (1) Stock a range in PMP. Behind the till is a popular purchase spot. Ensure your range is visible with clear pricing. Spirits are seeing a decline versus 2022, mainly due to the cost-of-living crisis and duty increases. Retailers should focus on highlighting value and stocking pack formats that meet shoppers’ needs. What type of Spirit sells the most? (1) 0 10 20 30 40 50 Vodka Liqueurs & Specialities Sales % Share of Spirits +1% -3% -9% -6% -4% -3% -8% -6% -14% -11% -18% Whiskey Rum Gin Brandy Value Sales Volume Sales Change Level