Licensed & Tobacco Category Guide 2024
5 Space to Sales Place the best-selling items at eye level for maximum visibility. Give them extra space on fixture to maximise availability, sales, and shopper satisfaction, whilst allowing enough room for other product ranges. Clear Product Groupings Arrange products on the shelf according to their size and type to help shoppers see the range. For example, group Lager single bottles together in one section and Lager 4 packs in another. Clear Range & Pricing Shoppers use major brands and shapes to navigate the fixture. Keep key brands grouped together for each type of product and ensure pricing is clearly displayed at all times. More Fixture Plans on Website and App Included in this guide are Core Range planograms. We also provide planograms for small, medium & large stores, tailored for different regions. You can access all planograms and range details through the Plan for Profit website and app. Merchandising Principles £ Convenience stores should aim to offer a range that meets all shopper needs whilst maximising sales potential. Ensure that your fixture space is balanced to accommodate both premium spending opportunities and the needs of your everyday shoppers.
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