Licensed & Tobacco Category Guide 2024

50 Tobacco Category Performance What sells the most in the Category? 0 10 20 30 40 50 60 -7% -8% -17% -22% -8% -11% Value Sales Volume Sales Change Cigarettes Vaping Other Roll Your Own +27% +28% Tobacco is the number one category in the Symbols and Independents channel, accounting for 23% of total sales. (1) It is the second most profitable category, right behind Alcohol. (2) The top 3 brands in Roll Your Own. (1) The top 3 brands in Cigarettes. (1) (1) Smart View Convenience MAT 24/03/2024 (2) Lumina Intelligence Retailer Attitudes and Behaviours Study, July 2023 No 1. Amber Leaf 25% of sales No 1. Benson & Hedges 21% of sales No 2. Sterling 20% of sales No 2. John Player Special 13% of sales No 3. Golden Virginia 13% of sales No 3. Lambert & Butler 12% of sales Sales Share % of Tobacco